Mark J. Robinson

Marketing & Communications Strategy/Executive CD/Copywriter

Mark J. Robinson
901.517.8554
mjr53@earthlink.net

Experience

The Robinson Group …………………………………………..……………………………… July 2016
Principal

Marketing & Communications Consulting
Consumer-dictated marketing, brand and creative strategies that drive results across multiple channels.

Consumer-dictated strategies are those that allow the consumer to lead the conversation about your brand. They go beyond mere demographic understanding to a unique awareness of the multitude of influences bearing down on consumer buying behavior today, from social and emotional to economic and even political. Successful brands know where, when and, most importantly, how to speak to their consumers. When it¹s all said and done, consumers dictate the terms of the conversation. And when consumers lead, brands succeed.


Museum of the Rockies at Montana State University - Bozeman, MT …..…… January 2013 to July 2016
Director Marketing & Engagement

Responsibilities: Marketing – Brand Strategy & Development; Communications Strategy & Planning; Media Planning & Media Buying; Public Relations; Press Relations; Creative Direction, Development and Execution; Broadcast Supervision; Print Production Supervision; Marketing Budget Oversight; Network Television, Film & Special Projects Liaison.
Engagement – Development; Benefit Events; Individual & Corporate Sponsorships; Membership; Annual Giving. Museum Executive Team.

Acxiom - Memphis, TN ……………………………………………...…… March 2006 to September 2012
Senior Creative Strategist, Executive Creative Director

Responsibilities: Agency Management Team; Communications & Creative Strategic Development; Manage Staff of writers, designers, art directors and content specialists; Advertising, Media & Client Manager for National Bank of Arkansas
Clients: GM/Cadillac, Progressive Insurance, Wells Fargo, Wynn Properties/Encore, Scottsdale CVB, Discover Network, Disney/Southwest Airlines, SunTrust, Compass Bank, Union Bank, Gerber Life/Nestle, National Bank of Arkansas

Thompson & Company - Memphis, TN …………………….....……… May 2002 to March 2006
President, Advertising Division, Executive Creative Director, Partner, Senior Brand Strategist, NorthStar Consulting

Responsibilities: Strategic Brand Development & Consulting; Agency Management Team; Budget & Revenue; Manage Staff of client directors, account managers, writers, designers, art directors, print and broadcast production managers
Clients: NASCAR Packaged Meats, Emeril Lagasse Coffees, ful Backpacks, Jeff Foxworthy Snacks, First Tennessee Banks, Rocky Outdoor, Hummer Footwear, AutoZone, Ryan Michael Shirts, International Blues Foundation

Austin Kelley Advertising - Atlanta, GA ……………………………… November 1995 to May 2002
Senior Vice President, Executive Creative Director

Responsibilities: Strategic Brand Development & Communications Strategy; Agency Management Team; Budget & Revenue; Manage Staff of client directors, account managers, writers, designers, art directors, print and broadcast production managers; Senior Client Manager on ajcjobs.com and Atlanta Journal/Constitution newspaper
Clients: Barn Fly Apparel, Georgia Lottery, Arvida, Rio Bravo, Staybridge Suites, The Homestead, CNN, HoneyBaked Ham, Daufuskie Island, Hops Restaurants, Kiawah Island, Mercedes Benz Credit Corp., Karastan, OuikTrip Stores, Royal Oak Charcoal, Broadslate Networks, Arvida, CIBA Lens Care

BBDO Atlanta (HutchesonShutze) - Atlanta, GA ……………….… August 1988 to November 1995
Senior Vice President, Group Creative Director

Responsibilities: Communications & Creative Strategy; Agency Management Team; Budget & Revenue; Manage Staff of writers, designers, art directors, print and broadcast production managers; Senior Creative Manager for $80 million in Agency Billings
Clients: Delta Air Lines, Maxfli, Hardee’s, BellSouth Mobility, Southeast Bank, Wachovia Bank, Marketing Corp of America, BellSouth/Cox, Lullaby Diapers, Georgia-Pacific

Earl Palmer Brown - Atlanta, GA ……………………………….….… December 1986 to June 1988
Senior Vice President, Creative Director

Responsibilities: Communications & Creative Strategy; Agency Management Team; Budget & Revenue; Manage Staff of writers, designers, art directors, print and broadcast production managers
Clients: Pet Dairy, Hotel Intercontinental, BellSouth, Resorts International

J. Walter Thompson, USA, - Atlanta, GA …………………….….… July 1984 to December 1986
Vice President, Associate Creative Director

Responsibilities: Communications & Creative Strategy; Creative Department Management; Budget & Revenue; Manage Staff of writers, art directors, print and broadcast production managers
Clients: Tom's Snack Foods, BellSouth Mobility, Orkin Pest Control, Six Flags

Condit/Robinson Advertising, Inc. - Atlanta, GA ………….….… March 1983 to July 1984
Principal

Responsibilities: Strategic Brand Development & Consulting; Agency Owner; Accounting, Budget & Revenue; Media Planning & Buying
Clients: Prime Cut Hair Salons, Coca-Cola’s Wine Spectrum, Kiddie City, WQXI Radio, System Seven Hair Salons

Burton-Campbell, Inc. - Atlanta, GA …………..…………….….… November 1980 to March 1983
Senior Copywriter

Clients: Scripto, Wilkinson Sword, First Tennessee Banks, First Union, BellSouth

Cole Henderson Drake, Inc. - Atlanta, GA …………………..… November 1978 to November 1980
Copywriter

Clients: Omni International Hotels, Wilkins Jeans, QT Premium Whiskey, Jack's Foods, C&S Bank, BankSouth

Liller Neal, Inc. - Atlanta, GA …………………………..…….….… February 1976 to November 1978
Copywriter

Clients: Wrangler Shoes for Jeans, Sunshine Foods, Rich's, Fidelity Federal



Personal - University of Georgia-ABJ/Journalism


Awards: MPA Stephen E. Kelly Award; Radio Mercury Awards; Communication Arts; London International Advertising Awards, Best of Category/Gold; One Show; Clio; Art Directors Club; Archive; Graphis; ANDY; ShowSouth; Creativity; IBA; Print; ADDY’s